Diversification Gone Digital by Ashley Parker and Chataun Denis
Diversify. Diversify. Diversify. You've heard it before and today you will hear it again. In order to truly sustain ourselves in this economic climate, we have to have various revenue streams supplying our bank account, simultaneously. As entrepreneurs...we are aware of this, but the challenge on a day-to-day is determining how to increase the cash flow and maintain our sanity, while operating full time businesses. As technology continues to assist in simplifying our tasks, it could potentially be the solution to fundraising made easier.
Online fundraising for non-profits has been a recent topic flooding the web. Due to the expansion of social media and new online marketing concepts, Nonprofits are now having to step outside the box and explore ways to connect with their community and donors. We will highlight three unaffiliated websites that could assist the efforts of your organization's bottom line and bottom dollar.
Good Search- www.goodsearch.com
Imagine if you collected money everytime your friends/family performed an online search. Well you can...Powered by Yahoo! every time a search is performed through www.goodsearch.com a percentage is donated to the searcher's charity of choice.
MarketAmerica- www.marketamerica.com
You've heard of MLM (multi-level-marketing) through organizations such as Amway Global. Through these network marketing companies, third party products are sold to the seller's vast network of people. With every sell a portion of proceeds is given. Market America has teamed with non-profits to provide a similar initiative. While this method of selling is a time intensive task, it could lend itself to be beneficial if your organization has someone with the time to oversee it and a vast outreach of contacts.
Network for Good- www.networkforgood.org
Their motto is "online giving made easy". This site allows non-profits to create online web campaigns and stay connected to their community and donors. Through online newsletters, advocacy alerts, and ticket sales, this management tool might assist in your efforts of reaching the masses at their front door and receiving donations in just one click.
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