Branding Your Nonprofit : Confessions of A Social Entrepreneur
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Branding Your Nonprofit

by Chataun Denis on 04/14/11

One of the biggest challenges nonprofits face is branding. You may suggest that fundraising is the biggest challenge, but the truth is, the two go hand in hand. The more people who know about your work, greater is the potential to convert those people into supporters.

 

Nonprofit branding goes beyond just having a website, business cards, and flyers. It's getting your message out to your target consumers and supporters. The big dogs are popular because they've mastered the art of branding their message. We saw it this past fall when NFL players wore pink sneakers in support of Susan G. Komen and breast cancer awareness. Your nonprofit can use the same creative strategies to get the word out about your brand.

 

In support of all things nonprofit, we will be using our Facebook, Twitter, and YouTube channels to feature good people doing good work. If you are nonprofit and female and you become one of our Facebook Find us on Facebook, Twitter Follow us on Twitter, or YouTube View our videos on YouTube followers, we will feature you and your nonprofit during our Women Nonprofit Entrepreneurs On the Move! Series. We're getting the hang of social media and we choose to use our influence for good. Like us. Follow us. Subscribe to us today!

 

Click here Find us on Facebook to read "10 Rules for How Nonprofits Should Use Twitter".

Comments (1)

1. Shawn Paul said on 4/22/11 - 11:11AM
You are absolutely right! Branding is really the first step before getting your business cards and websites up and running. A proper brand will help sell your organization and the services exapnding your marketing efforts. www.iapnd.org


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