Selling Your Nonprofit

I'm participating as an advisory board member for an organization called Go Eat
Give (www.GoEatGive.com). Although I don't think it was inspired by the movie Eat Pray Love, the concept is very similar. Go Eat Give seeks to bring people together; to bridge geographic and racial barriers. And what better way to do this than through food, travel and community service.

In just over a year, Go Eat Give has gained tremendous notoriety locally and abroad and was recently named by media outlets in Italy, "one of the most influential blogs on culture in the world." Notoriety is good, but as my friend Melody says, "bills are real". As a board, it's our responsibility to figure out what were selling. Five thousand hits per month to the blog is great, but if we have no Call-to-Action that converts visitors to financial supporters, we may as well call it quits.

Every sustainable business has a product and/or service to sell. Nonprofits are no different. Yes, Go Eat Give is organized for a charitable purpose. However, charity doesn't pay the bills. It only depletes what resources you do have. And, although we have yet to figure out what our lead product/service will be, we know we need
to have one and that's the perfect starting point.

To learn more about travel, food and culture, visit www.GoEatGive.com.