The Challenges of Entrepreneurship (part I): Be Aware, the Road to Success May be Slow
by Chataun Denis on 10/22/10
One of my fellow bloggers discussed the notion of positive thinking not being the end-all-be-all cure. I completely agree. As an entrepreneur, things are not going to go as expected all the time. If you are new to entrepreneurship, you are likely to underestimate the start up process and overestimate your benchmark of success. What I mean is your eagerness and passion for your product may cloud your vision to the realities of the challenges of starting a business from the ground up.
Lacking experience in starting a business, you just are unsure of what to expect. You can have the best business plan, top rate market research, and a phenomenal marketing strategy, but there still will be unexpected challenges. I firmly recommend not quitting your day job. Starting a business and generating sufficient income to pay yourself a full time salary is quite the challenge, especially, if you’re working with very little start up funds. Because I work with entrepreneurs interested in starting a nonprofit, and in most cases, they have no money, no business plan, and no idea how to run a nonprofit, I make them aware in the very beginning that quitting their day job in the near or distant future is likely not going to happen.
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