The Challenges of Entrepreneurship (part II): Be Aware, the Road to Success May be Slow

I am grateful to still be in business despite recent economic events that have negatively affected so many. I am fortunate to have realized success for two consecutive years and if I am to survive a third, I must go well beyond positive thinking. I must constantly be looking for ways to adapt my business model with ever-changing market conditions. As a consultant to nonprofits, my previous model emphasized grant writing fees as my primary source of income. After the wall-street crash in 2008 it became apparent that this model would not withstand the volatility of the economy. As a consequence of sharp declines in portfolio values, foundations and corporations are unable to provide charitable contributions at the levels they had before.