The Challenges of Entrepreneurship (part III): Be Aware, the Road to Success May be Slow
by Chataun Denis on 12/01/10
For the last couple of weeks, during my time of introspection, I have been conflicted and disappointed by my lack of external results. Yes, I have made some progress, but not the progress I had hoped for when starting 2 1/2 years ago. This disappointment has caused me to grow weary of theories about positive thinking. We hear from motivational speakers that positive thinking is the key that unlocks the door to success. What they fail to add in many cases, is that it is not the only key. I am learning that the door to success has several locks with positive thinking being one. Other keys that determine success are: patience (because success doesn't occur overnight) and determination (the will to keep going when doubt arises, and more than likely it will).
The last four months have been an emotional rollercoaster of uncertainty. Marketing is proving to be more of a challenge than I anticipated. And, because I have a menial budget to work with, I have to resort to the less costly and free marketing avenues. Because these products are free they are very time-consuming; time that could be spent accumulating billable hours. However time consuming if I want to stay in business, investing time in marketing is critical.
The mantra that I preach to my clients, "Diversify Your Fundraising Strategy" applies to for-profits and nonprofits alike. Whether it's maintaining current levels or reaching new levels of success for your business, you must evolve with the market. If your programs are no longer working, change the model. Our survival at the end of 2010 is going to require of us greater mental tenacity, perseverance, and innovation. Our ability to be resourceful and efficient during this economic evolution will determine our existence or nonexistence at the end of the next 9 months.
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